{"id":449,"date":"2025-03-31T00:18:25","date_gmt":"2025-03-31T05:18:25","guid":{"rendered":"https:\/\/stage.markaitek.com\/privacy-policy-markaitek\/"},"modified":"2026-02-24T15:49:26","modified_gmt":"2026-02-24T20:49:26","slug":"privacy-policy-markaitek","status":"publish","type":"page","link":"https:\/\/stage.markaitek.com\/en\/privacy-policy-markaitek\/","title":{"rendered":"Privacy Policy \u2013 Markaitek"},"content":{"rendered":"\t\t
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Privacy Policy \u2013 Markaitek<\/h2>

Last updated: February 2, 2026<\/b><\/b><\/p>

This Privacy Policy explains how Markaitek (\u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) collects, uses, discloses, retains, and protects personal information when you visit markaitek.com (the \u201cWebsite\u201d) or interact with us (collectively, the \u201cServices\u201d).<\/p>

1) Company Identification<\/b><\/h4>

Markaitek<\/b><\/b><\/p>

134, rue de l\u2019Hermitage, Magog, J1X 0M7, QC, Canada<\/p>

email<\/b>: info@stage.markaitek.com<\/p>

2) Person in Charge of Personal Information Protection (Quebec Law 25)<\/b><\/h4>

In accordance with Quebec\u2019s Law 25, we have designated a person in charge of personal information protection:<\/p>

Privacy Officer: Tom Petyt<\/b><\/b><\/p>

email<\/b>: info@stage.markaitek.com<\/p>

Address<\/b>: 134, rue de l\u2019Hermitage, Magog, J1X 0M7, QC, Canada<\/p>

3) Personal Information We Collect<\/b><\/h4>

Depending on how you interact with the Website and our Services, we may collect:<\/p>

A) Information you provide voluntarily<\/b><\/h5>

  • First and last name<\/p><\/li>

  • Email address, phone number<\/p><\/li>

  • Company name, job title\/role<\/p><\/li>

  • Message content and communications (e.g., forms, inquiries)<\/p><\/li>

  • Information required to deliver a mandate (objectives, constraints, information you voluntarily share)<\/p><\/li><\/ul>

    B) Information collected automatically (website usage)<\/b><\/h5>

    • IP address (or similar technical data), device type, browser, operating system<\/p><\/li>

    • Pages viewed, actions taken, date\/time, referring URL<\/p><\/li>

    • Attribution data (e.g., traffic source, UTM parameters)<\/p><\/li>

    • Identifiers associated with cookies\/tracking technologies (see Section 6)<\/p><\/li><\/ul>

      C) Calls, recordings, and transcripts<\/b><\/h5>

      When you call us or request a callback, we may collect:<\/p>

      • Phone number, date\/time, call duration, acquisition source, and pages visited before the call (attribution)<\/p><\/li>

      • Call recordings<\/b><\/b><\/p><\/li>

      • Transcripts (conversion of audio into text) for follow-up, quality assurance, service improvement, internal training, and\/or to deliver the mandate<\/p><\/li><\/ul>

        Where required, a recording notice may be provided at the beginning of the call. By continuing the call after notice, you consent to the recording, subject to applicable laws.<\/p><\/blockquote>

        4) Purposes (Why We Use Your Information)<\/b><\/h4>

        We use personal information for the following purposes:<\/p>

        1. To respond to your requests (information, estimate, consultation, callback)<\/p><\/li>

        2. To provide and manage our Services (project management, communications, mandate delivery)<\/p><\/li>

        3. To measure Website performance (audience analytics, user experience, conversion)<\/p><\/li>

        4. Marketing and advertising (measurement, attribution, remarketing, campaign optimization)<\/p><\/li>

        5. Security and prevention (fraud, misuse, Website protection)<\/p><\/li>

        6. To meet legal and administrative obligations (accounting, proof of consent, request handling)<\/p><\/li><\/ol>

          5) Legal Basis and Consent<\/b><\/h4>

          We process personal information:<\/p>

          • with your consent, including for certain non-essential cookies\/trackers and targeted marketing activities;<\/p><\/li>

          • when necessary to respond to a request or perform a contract\/mandate;<\/p><\/li>

          • where permitted, for our legitimate interests (e.g., security, improving the Services), while minimizing impacts on your privacy.<\/p><\/li><\/ul>

            You may withdraw consent at any time when processing is based on consent (see Section 11).<\/p>

            6) Cookies, Pixels, Tags, and Consent Management (Quebec Law 25)<\/b><\/h4>

            We use cookies and similar technologies (e.g., pixels, tags, advertising identifiers) to operate the Website, analyze usage, and improve marketing performance.<\/p>

            Consent management<\/b><\/h5>

            We comply with Quebec Law 25 requirements regarding consent and cookie management. Where required:<\/p>

            • we inform you about the use of cookies\/trackers;<\/p><\/li>

            • we provide a way to manage your preferences (accept\/refuse specific categories);<\/p><\/li>

            • we maintain reasonable evidence of your consent choices.<\/p><\/li><\/ul>

              Cookie categories (examples)<\/b><\/h5>

              • Essential<\/b>: required for the Website to function (security, basic preferences)<\/p><\/li>

              • Analytics<\/b>: audience measurement and UX improvement<\/p><\/li>

              • Marketing\/Advertising<\/b>: attribution, remarketing, campaign optimization<\/p><\/li>

              • Functional<\/b>: experience improvements depending on enabled features<\/p><\/li><\/ul>

                If you refuse certain cookies, some features or performance measurement may be limited.<\/p><\/blockquote>

                Tools and platforms used (non-exhaustive)<\/b><\/h5>

                We may use the following tools and platforms:<\/p>

                • CallRail<\/b> (call tracking and attribution, recordings and transcripts where applicable)<\/p><\/li>

                • Microsoft Clarity<\/b> (UX analytics, heatmaps, interaction tracking)<\/p><\/li>

                • Google Tag Manager<\/b> (tag management)<\/p><\/li>

                • Google Analytics<\/b> (audience measurement and conversions)<\/p><\/li>

                • Google Search Console<\/b> (SEO performance and visibility data)<\/p><\/li>

                • Google Ads<\/b> (advertising, conversions, remarketing)<\/p><\/li>

                • LinkedIn Ads<\/b> (advertising, conversions, remarketing)<\/p><\/li>

                • TikTok Ads <\/b>(advertising, conversions, remarketing)<\/p><\/li>

                • Meta Ads<\/b> (advertising, conversions, remarketing)<\/p><\/li>

                • Leadfox.io<\/b> (lead capture and management, depending on configuration)<\/p><\/li>

                • Zapier<\/b> (automations and data transfers between tools)<\/p><\/li><\/ul>

                  Each provider may process certain data under its own terms. Where relevant, we encourage you to review their privacy policies.<\/p>

                  7) Sharing and Disclosure (Partners and Service Providers)<\/b><\/h4>

                  We may disclose personal information:<\/p>

                  A) To our service providers (vendors)<\/b><\/h5>

                  To vendors that help us operate the Website and deliver the Services (hosting, analytics, advertising, automation, forms, call tracking). These vendors are authorized to process personal information only to provide their services and under our instructions, subject to their legal obligations.<\/p>

                  B) To our partners<\/b><\/h5>

                  We reserve the right to share certain information with business partners (e.g., complementary services, co-delivery, referrals, solution deployment, specialized subcontractors) to the extent permitted by law and, where required, with your consent.<\/p>

                  C) Legal compliance<\/b><\/h5>

                  We may disclose information where required by law, court order, or to protect our rights, user safety, or the integrity of the Website.<\/p>

                  8) Transfers Outside Quebec \/ Outside Canada<\/b><\/h4>

                  Some service providers or partners may process information outside Quebec or outside Canada (including in the United States). In such cases, we implement reasonable safeguards (contractual and organizational) to protect the confidentiality and security of personal information during cross-border transfers.<\/p>

                  9) Retention<\/b><\/h4>

                  We retain personal information only as long as necessary for the purposes described, including:<\/p>

                  • managing requests and mandates;<\/p><\/li>

                  • improving the Services and maintaining security;<\/p><\/li>

                  • legal and administrative obligations (e.g., proof of consent).<\/p><\/li><\/ul>

                    When retention is no longer necessary, we delete, anonymize, or de-identify information when reasonably possible.<\/p>

                    10) Security<\/b><\/h4>

                    We implement reasonable security measures appropriate to the sensitivity of the information, including access controls, organizational safeguards, and technical measures to reduce the risk of unauthorized access, loss, alteration, or disclosure.<\/p>

                    11) Your Rights and Choices<\/b><\/h4>

                    Subject to applicable laws, you may:<\/p>

                    • request access to your personal information;<\/p><\/li>

                    • request correction of inaccurate information;<\/p><\/li>

                    • withdraw consent where processing is based on consent;<\/p><\/li>

                    • request information about how your information is used and disclosed.<\/p><\/li><\/ul>

                      To exercise your rights, contact us at info@stage.markaitek.com<\/b>.<\/p>

                      Marketing opt-out<\/b><\/h3>

                      If you receive marketing communications from us, you may unsubscribe using the link provided or by contacting us.<\/p>

                      12) Children\u2019s Information<\/b><\/h4>

                      The Website is not intended for children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.<\/p>

                      13) Third-Party Links<\/b><\/h4>

                      The Website may contain links to third-party websites. We are not responsible for their practices. We recommend that you review their privacy policies.<\/p>

                      14) Changes to This Policy<\/b><\/h4>

                      We may update this Policy to reflect legal, technological, or operational changes. The \u201cLast updated\u201d date will be revised accordingly.<\/p>

                      15) Contact Us<\/b><\/h4>

                      Markaitek<\/b><\/b><\/p>

                      134, rue de l\u2019Hermitage, Magog, J1X 0M7, QC, Canada<\/p>

                      email:<\/b> info@stage.markaitek.com<\/p>

                      Privacy Officer<\/b>: Tom Petyt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                      Privacy Policy \u2013 Markaitek Last updated: February 2, 2026 This Privacy Policy explains how Markaitek (\u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) collects, uses, discloses, retains, and protects personal information when you visit markaitek.com (the \u201cWebsite\u201d) or interact with us (collectively, the \u201cServices\u201d). 1) Company Identification Markaitek 134, rue de l\u2019Hermitage, Magog, J1X 0M7, QC, Canada email: info@markaitek.com 2) […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"slim_seo":{"title":"Privacy Policy | Markaitek","description":"Read Markaitek's privacy policy to understand how personal information is collected, used, protected and retained across our digital services."},"footnotes":""},"class_list":["post-449","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/pages\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":6,"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/pages\/449\/revisions"}],"predecessor-version":[{"id":918,"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/pages\/449\/revisions\/918"}],"wp:attachment":[{"href":"https:\/\/stage.markaitek.com\/en\/wp-json\/wp\/v2\/media?parent=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}